Q 4

Social media is important for the PR of any organization. In today’s new world the fast and most connected medium are the social network sites.

Branding and Buzz- Create a buzz on your product or services so that it becomes a part of online conversations.

Online Reputation Management- Find, and fix any negative perception on your brand.

Establish yourself as an expert- Use forms and messages boards to answer frankly, honestly and correctly and then people will look forward to your answers.

Word of mouse- Comments that are posted online are followed by millions of people. These comments can earn the trust of the potential customers.

Build Relationships through Personalization- Through social media brands can connect and build relationships with their customers.

Online mediation- Brands get afraid to approach social media coz of the possibility of negative comments. However few realize the great potential in social media and how any negative comments can be turned around in great PR.

n Create a website and have options that enables people to comment and give feedback.

n Keep the website update with latest developments.

n Make your presence be felt in the social websites- twitter, facebook, youtube.

MYTH- Deleting –ve comments is +ve

Online Reputation Management (ORM)

Practice of managing ones reputation across the internet. People use the social media to voice their opinions and comments on a brand, service, products etc.

There are various sites available to monitor ones reputation

Googl.com/alerts, technorati.com, backtype.com, seachtwitter.com, tackur.com

Points of action

Brand monitoring tool takes a look at the entire web for comments on a brand. This brand buzz is then categorized as the agreement with your social partner. The classification can be as simple as positive, negative and neutral. Before taking this action it is best to use free social media tools.

Free social media tools allow simply allows you to listen to the conversation on your brand.

n Google alerts- www.google.com/alerts

Top ten new articles, web searches, blog searches, group searches and Comprehensive (combination of news, web and blogs)

n Delicious- www.del.icio.us

Gives an idea of what people are book marking about.

n Google Blog Search- www.blogsearch.google.com

Use this find out topics that people are blogging.

MYTH- Measuring Social media results is impossible

There is a need to keep track of the buzz and comments circulation the internet. These comments may be negative or positive.

SocialToo- Helps in social networking power users. It allow you to keep better relationships with your followers.

Twitteranalyzer- It gives statistical charts about you and your friend’s behaviour on twitter.