Function of Journalism By Preeti Hiwale

Surveillance- Surveillance refers to the news and information role of mass media. This role can be subdivided into Warning surveillance associated to news media i.e. information about impending threats such as floods, military attack and depressed economic conditions and Instrumental surveillance associated with both news and popular media i.e. transmission of useful information about news products, entertainment guides, stock market prices etc. the benefit of this is instantaneous awareness. The disadvantage is misinformation can travel just as quickly as accurate information and  speedy dissemination means accusations and supposed facts are not verified before they are transmitted.

Interpretation- it is the function of mass media that provides a context for new info. And commentary about its significance and meaning. It goes beyond basic facts of an event or topic to provide context, analysis and possible consequences. Journalism has to look at patterns, motives and influences to explain what they are reporting. It helps audiences to broaden visions and understand the complexities of issues. While journalism is only about reporting facts, contemporary trends indicate blending of news-reporting and commentary functions.

Linkage function- connects different elements of society through dialogue and exchange.

Transmission of values- journalism performs socialization function. The media is a vehicle for transmitting cultural norms, values, rules and habits. Journalism acts an important carrier of value, beliefs, mores and attitudes. It presents the modeling of appropriate attitudes and behavior.

Entertainment- journalism also offers entertainment through emotional relaxation, amusing stories, humour, cultural enjoyment etc. The entertainment function of mass media is subdivided into three categories: stimulation as an antidote for boredom, relaxation as a part of an soothing or perhaps meditative environment and release as a means to safely express anger, hostility or fear.

Development function- journalism plays an important role in community development, supporting or raising questions over development, evaluating development policies and reporting on developmental issue. It is also important to develop awareness and vigilantism among citizens.